Shopify models the buyer. Florist orders have two people — the buyer and the recipient — and every common florist failure traces back to that gap. Bloomly makes the recipient a first-class part of every order.
See pricingA wrong phone number, a missing card message, flowers sent to the wrong school — they all trace back to the same thing: Shopify only knows who paid, not who's receiving the flowers.
Recipient details live in a text box no one validates. Card messages get typed once and never checked. There's no structured way to know if this order is a birthday, a sympathy arrangement, or a hospital delivery until someone reads the whole order by hand.
Recipient name, phone, delivery date, occasion, and card message are captured as structured fields at checkout — validated, flagged if something's off, and ready to print the moment the order comes in.
Not a gift-message box bolted onto checkout — a full workflow from the product page to the printed card.
Name, phone, delivery date, occasion, card message, sender, substitution permission, and delivery instructions — captured right on the product page.
Not every product needs the same fields. Build templates, assign them per product or in bulk, add your own custom fields, or mark a product as collecting none at all.
Filter by delivery date, select, preview, print. Gift card, production worksheet, or both — with size presets, borders, and your logo.
Catches a missing phone, an empty or over-limit card message, a sender and recipient number that match — before anything hits paper, not after.
A video link becomes a scannable QR on the card, opening a branded page — hosted in the merchant's own store, never on a third-party server.
See which customers have a birthday or anniversary coming up again, based on their own order history — a ready-made outreach list, no extra setup.
Orders by occasion and status, busiest delivery weekdays, and the most common flags — built from orders you already have.
Suggest-only spelling checks and side-by-side translation — always merchant-approved, the customer's original message never overwritten.
One plan. Everything included.
Generic apps capture a gift message. Bloomly runs the florist's morning — validated recipient data in, error-checked cards out, batch-printed before the first delivery van leaves.